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The impact of a Vodafone/Three merger on the UK fibre market

18 March 2024

Vodafone and Three UK have announced their intention to create the UK's biggest mobile operator. With the CMA investigating the deal, the impact on the UK mobile market has been widely discussed and both parties have outlined the synergies they expect. However, what impact could the merger have on the fixed telecoms market?


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Our senior team has unrivalled experience in advising leading actors in the technology, media and telecoms sector.

Aetha was founded in 2011 by a group of highly experienced telecoms consultants, whose former employers include Analysys Mason, Deloitte Consulting, Ofcom, Oliver Wyman and PA Consulting. Since then, we have significantly expanded and our senior team is now supported by a team of consultants, all of whom are focused purely on TMT. Together, we have established Aetha as a global leader within TMT, providing rigorous strategic advice to our clients.

Our senior team

Lee Sanders
Lee SandersManaging Partner
Lee has been at the forefront of spectrum developments worldwide for more than 20 years, helping operators to bid in auctions and regulators to formulate spectrum policy.
Amit Nagpal
Amit NagpalPartner
Amit specialises in complex wireless transactions and strategy projects, including supporting mobile operators with spectrum valuation and regulators with the development and implementation of spectrum policy.
Andrew Wright
Andrew WrightPartner
With over 20 years of telecoms and consulting experience, Andrew works on projects of major strategic importance, focusing principally on the strategic and regulatory issues faced by mobile operators.
Marc Eschenburg
Marc EschenburgPartner
An expert on spectrum management and business planning, Marc also advises clients on strategic projects, from market transactions and vendor negotiations, to expert witness projects.
Graham Johnson
Graham JohnsonAssociate Partner
During his 20 years of experience, Graham has undertaken sector strategy studies, market reviews, consultation support, expert witness reports, service costing models and wholesale product pricing/design.
Graham Louth
Graham LouthAssociate Partner
Throughout his 30+ years in the telecoms industry, Graham has been at the forefront of regulatory thinking on a wide range of issues from network cost modelling to spectrum management.
Pierre Blanc
Pierre BlancAssociate Partner
With over 20 years of experience, Pierre has a long track record in helping operators, as well as strategic and financial investors, to close deals and carry out post-deal integration.
Jonathan Wall
Jonathan WallPrincipal
Jonathan has supported telecoms operators and regulators in a variety of areas including 5G network strategy, spectrum valuation, bid strategy, cost modelling, and business planning.
Kiril Minchev
Kiril MinchevPrincipal
Kiril has worked on projects spanning various topics, including spectrum auction strategy, quantitative modelling, valuation of spectrum portfolios, and consultation support.
Cameron Currin
Cameron CurrinManager
Cameron has a wide range of experience in areas including network cost modelling, transaction support and spectrum policy/ management, working on behalf of both telecoms regulators and operators.
Callum Lerigo
Callum LerigoManager
Callum has experience with telecoms operators and regulators across a wide range of projects – including experience in network sharing, spectrum valuation, and spectrum management.

Some of our clients