Strategy
We apply rigorous qualitative and quantitative analysis to support our clients in evaluating business opportunities.
The TMT sector continues to evolve at a rapid pace, leading to frequent changes in market environments and requiring constant technological innovation. This unique environment presents both business opportunities and strategic challenges to our clients.
We assist our clients in solving these issues. We tailor our approach to the project’s specific needs, applying the deep industry knowledge of our team and drawing on a range of in-house decision-making tools.
The results of our work help our clients in validating business plans, assessing incremental revenue-generating opportunities and achieving operational efficiency improvements. We also support our clients in implementing such strategic initiatives.
Our strategy services
Strategy development
We support our clients in developing tailored commercial and technical strategies to best address their business needs.
Network strategy
We support our clients in defining rigorous network strategies that maximise return on investment.
Business planning
We critically appraise existing business plans and create business plans for new revenue opportunities or cost challenges.
Demand modelling
We use our knowledge of the sector to develop robust forecasts for key TMT services that reflect the latest technologies and trends.
Product pricing
In a market where margins are under increasing pressure, our analyses help our clients in optimising product pricing.
Market entry
We support clients by developing market analyses and strategy reviews to assess entry opportunities.
Our project experience
Network capex & opex planning
Aetha developed a detailed dimensioning tool across more than 140k sectors to assess the capacity requirements in the merged network.
Network strategy development
Aetha developed a comprehensive KPI framework to forecast network performance to maximise the impact of network investments.
Total Cost of Ownership analysis
Aetha supported 1&1 in Germany in its evaluation of the supplier offers it received for developing a greenfield Open RAN network.
Cost per GB pricing analysis
Our client felt pressure to offer larger data bundles and unlimited data packages and needed to understand impact of strategy shifts.
Relevant articles and reports
MTN acquires IHS – is this a shift in the tower ownership model?
02 March 2026
MTN acquires IHS – is this a shift in the tower ownership model?
Fourteen years after first selling its mobile towers to IHS, helping establish one of the […]
Digital Twins & AI: Moving Beyond the Hype in Mobile Networks
31 October 2025
Digital Twins & AI: Moving Beyond the Hype in Mobile Networks
Talk of AI and digital twins has been inescapable at industry events in recent years. In an industry […]
Dish bows out: How does this impact Open RAN’s future?
6 October 2025
Dish’s bid to become a competitive fourth mobile operator in the US has hit a dramatic speed bump following recent announcements of spectrum sales to AT&T and SpaceX. […]
LEO satellites and terrestrial networks: competitors or complements?
30 July 2025
Recent years have seen increasing interest in low-earth orbit (LEO) satellite constellations. With Starlink’s recent announcement of v3 satellites offering as much as 1Tbps capacity per satellite, it […]
