Our client felt competitive pressure to offer larger data bundles and unlimited data packages and needed to understand impact of strategy shift on margins & profitability.
Aetha developed a comprehensive model that illustrated cost per GB under different scenarios. Our analysis focused on variability of costs across segments, geographies and services.
We supported client in setting its strategy for pricing and bundling of data services and assessed the impact of major changes in commercial offers on network costs and profitability.
